I'm currently leading a product design strategy that aims to reduce time to value and boost Net Revenue Retention by identifying opportunities to improve onboarding and user experience. Some of these initiatives include conceptualizing an onboarding checklist, redesigning first-touch experiences in the app, simplifying the number creation process, and running A/B tests.

I advanced Lead Center from an MVP to a fully-fledged product by improving its usability and workflow, particularly in the Inbox feature. I also designed 0 to 1 Advanced Softphone products including call waiting, internal calling, and external transferring.