Hey, I'm Hebe

Senior Product Designer
based in Atlanta, GA.

6+ years of experience designing for complex B2B products across compliance, operations, and onboarding.

My work focuses on simplifying complexity and turning high-friction workflows into clear and reliable experiences.

CallRail 2024 | Drove Adoption & EngagementStreamlining number creation: more numbers and fewer mistakes
Read case study →
Postscript 2025 | Internal Tool, OnboardingRebuilding compliance to unblock merchant activationRead case study →
CallRail 2024 | Drove Adoption & EngagementMaking complex data actionable: redesigning the lead journey timelineRead case study →
CallRail 2021 | MVP to V2MVP to 2.0: Redesigning the Inbox to stop missing leadsRead case study →
CallRail 2023 | Drove Adoption & EngagementDesigning the self-serve onboarding to improve retentionRead case study →
Say hello - I’d love to chat.
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hebe.zheng3@gmail.comcopy email
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